Author Archives: Jason

About Jason

Jason R. Koepke is Founder and Data Strategist at GNT LLC, a risk-analysis and data strategy firm that provides analytical and technical services to the public and private sectors. His work and research has been featured in the academic, financial, and technical industries.

Seeing Is Hearing

I had my hearing checked the other day. Surprisingly, and despite what my brain tells me, my hearing is great.

While waiting for my appointment, I browsed through hearing-aid literature. It is more amusing than you might think.

For example, Oticon–a high-end hearing-aid manufacturer–claims to have put Artificial Intelligence into its devices. Amazing how they were able to do it but billions of dollars directed at similar efforts have not.

Also, there was a brochure for GN Resound. Here is my favorite part:

ReSound Hearing Aid

Consumer Privacy And Inane Data Collection

Yesterday, I picked up a couple items from the local Bed, Bath, and Beyond. As most companies do now, they asked me for my zip code. As I do now, I told them no. Most of the time, the cashiers do not react much and either enter all zeros or the zip code the store is in. The person helping me this time, however, chuckled in a you’re-an-idiot sort of way and then made some jab as I was leaving. Oops, I’m so sorry for personally inconveniencing you–I know how that data personally helps you collect your well-deserved paycheck–and I am sorry for taking a stand against the continued encroachment on personal privacy!

Today, I made another stop at Bed, Bath, and Beyond, to return an item I bought the day before. While doing my exchange, the cashier asked me for my name. I asked her why and she said it was part of the exchange policy. What makes this unusually strange is that I paid in cash, so there is no need to check the name I tell her with the name on the card used. I gave her a fake name (John Smith) and there were no problems. So why bother asking for a name for a return? Especially if you are not checking to ensure it is legit?

I intensely dislike this nonsense.