I recently wrote an article (“Old Media’s New Might”) about whether “old media” can survive and what it must do to prosper. The article is written from a personal investment perspective (e.g., I recommend stocks and make market analysis), although a significant chunk of the text is a more general analysis. The general theme fits in with the dotcom redux that the market, tech, and many industries, are currently experiencing.

There was not enough space to expand on certain issues in the article, and one of the trends that is not receiving nearly enough attention, by tech and market types, is MySpace.com. Some have said that News Corp overpaid for it, but in two years nearly everyone will agree it was a smart move. As one discussant said at a Pulver Media show I recently attended about MySpace.com’s South Korean counterpart CyWorld, “Do you want to get laid? Well, you can’t get laid if you’re a South Korean youth without a CyWorld page.”

The article I wrote appears in the November 23, 2005 issue of Personal Finance, which is the largest personal investment newsletter in the country. PF is aimed at a general audience of investors, covering many different industries and investment themes.

The general analysis section of the article is below the jump. If you’d like the market analysis and stock recommendations, let me know and I can provide you with a trial username and password for the site.
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