The New Yorker has a solid piece on Coach’s Reed Krakoff that is, unfortunately, behind its paywall. I write “unfortunately”, because all those women who rock Coach are not able to read the piece and realize the brand is the exact opposite of fashionable–a sentiment I stopped trying to convince people of years ago.

Because, and thankfully, Coach buyers are not a subset of New Yorker subscribers, here are a couple choice nuggets:

Krakoff’s detractors think that he is a brand architect who made a fortune at Coach by marketing middlebrow goods to barely fashionable consumers…”

and

At Coach, Krakoff designs for a clientele–ranging from upmarket homemakers to their babysitters–whose sensibility is markedly different from his.