Author Archives: Jason

About Jason

Jason R. Koepke is Founder and Data Strategist at GNT LLC, a risk-analysis and data strategy firm that provides analytical and technical services to the public and private sectors. His work and research has been featured in the academic, financial, and technical industries.

Coach is not Couture

The New Yorker has a solid piece on Coach’s Reed Krakoff that is, unfortunately, behind its paywall. I write “unfortunately”, because all those women who rock Coach are not able to read the piece and realize the brand is the exact opposite of fashionable–a sentiment I stopped trying to convince people of years ago.

Because, and thankfully, Coach buyers are not a subset of New Yorker subscribers, here are a couple choice nuggets:

Krakoff’s detractors think that he is a brand architect who made a fortune at Coach by marketing middlebrow goods to barely fashionable consumers…”

and

At Coach, Krakoff designs for a clientele–ranging from upmarket homemakers to their babysitters–whose sensibility is markedly different from his.

Kickstart the New(no hyphen)Jazz Movement in DC

Help the best thing to happen to DC’s music scene in a while by supporting CapitalBop’s DC Jazz Loft Series.

Mattress Sizing

If you are in the market for a new mattress and may be switching mattress companies, do yourself a favor and double check the sizes of your current mattress and the one you are about to buy. It could save you a lot of time, energy, and money. Even though nearly all mattress manufacturers use the same names for sizes (e.g., King, Queen), the dimensions of those size vary dramatically. Wikipedia has a great mattress dimension chart you should consult before making your next purchase, especially if you’re switching manufacturers and/or the geographic area in which you are buying a mattress.