Author Archives: Jason

About Jason

Jason R. Koepke is Founder and Data Strategist at GNT LLC, a risk-analysis and data strategy firm that provides analytical and technical services to the public and private sectors. His work and research has been featured in the academic, financial, and technical industries.

PS3 to PSSuck

It was unimaginable that Sony could lose its video game console lead over Microsoft and Nintendo, but it appears this is exactly what is happening. I won’t bore you with a rehash of the many mistakes and foibles Sony has committed, but the latest story out is that the PlayStation3 will be 10 percent less powerful than anticipated. With none of the grace of the Wii and only moderately more power than the 360, I am left wondering who on earth will buy this machine–and that’s before you even see the $600 price tag!

Last week or so, the big PS3 story was that because Sony had not started producing the machines yet, there would be a massive shortage at launch. I doubt there will be a shortage, and that’s not good for Sony.

Regardless, Nintendo, and to some extent Microsoft, is making it difficult for a responsible young man like myself–and one who recently gave away most of his classic video game console collection–to not buy one of the new consoles.

Oh, and expect Sony’s stock to get rocked more than the 3 percent or so it has this week. About half of Sony’s revenue is PS-related.

Answering Machine Antics

Decades after answering machines show up on the scene and years after cell phones have become mainstream, why are we still burdened with instructions on how to leave a voicemail on a cell phone?

Nearly every cell phone has a set of instructions from the provider that you have to sit through after already hearing the person your calling explain what to do after the beep. Aren’t two sets of instructions on top of an already socialized populace (i.e., we know what the beep means; so much so that characters in movies suggest we “know what to do”) unnecessary?

A friend RKP, and I to a lesser extent, have requested Cingular remove the woman’s instructions that follow our beep. They say it’s not possible and that, because people aren’t used to cell phones, they need instructions. Um, voicemail is voicemail is voicemail. (Also, there was a short moment in time that RKP found success; apparently his voicemail account was moved to another server, although we’re not sure how to duplicate this).

Now, RKP, through the options menus in his voicemail account, has switched this woman’s instructions to be in Spanish (Note: We don’t speak Spanish). I like it and think it’s an effective signal highlighting the voicemail instruction absurdity.

Alternative strategies could include having no personalized message (i.e., recording a second of silence) so that callers jump into the company provided instructions. Or, and as I have done, select one of the messages your provider, well, provides and they will not include the standard instructions; apparently, they think their voicemail messages offer more guidance than yours ever could.

Make like a shoe company with labor problems and just do it.

Album Reviews

1——>3—–>5
Terrible—->Fantastic

5

4
DJ Shadow Outsider, The
Reed, Lou Metal Machine Music
Sedaris, David Me Talk Pretty One Day
Various Artists Nipper’s Greatest Hits, 1901-1920

3
Cut Chemist Audience’s Listening
Various Artists Loveparade: The Compilation 2006

2
Alias & Tarsier Brookland and Oaklyn
Deep Dish Dreams single
DMX Flesh Of My Flesh, Blood Of My Blood
DMX Year Of The Dog, Again
Khule, Ellay Califormula
Le Mar, Gabriel Reel Time
Masta Killa Made in Brooklyn
Plaid & Bob Jaroc Greedy Baby
Various Artists Rough Guide to the Music of Kenya and Tanzania, The
Spektor, Regina Begin To Hope

1